Ford was able to command vast numbers of person-hours of labor but these creative efforts went entirely unmanifested in social good.
The Edsel, a car introduced by Ford in 1958, is famous in postwar American history as a costly failure. It sold poorly and its production was cancelled after little more than two years; it is written about even in the 21st Century as a cautionary case study. The Edsel fiasco has stimulated a large literature with abundant ironies, interesting personal and corporate stories, a few nice jokes (“Every Day Something Else Leaks”), and even some sober business reflections. All of these ignore some actually important points.
According to a number of histories and contemporary articles, the Edsel was conceived as a tool to wrest away from General Motors and Chrysler a significant portion of the so-called mid-price auto market. It was intended, in other words, to substitute the Edsel for cars already in production; already fulfilling the exact role for which the Edsel was designed.
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